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SMS Anti-SPAM requirements March 26, 2014 barney

C9 now includes modifications to more easily fulfill legislative obligations under the Anti SPAM act.

Essentially you are not allowed to send bulk emails or SMS without prior consent of recipients or some sort of well defined mechanism for allowing recipients to opt out of receiving such messages.

For notifications such as workshop service completion and spare parts order : these are considered alerts and are exempt from such considerations.

Bulk SMS notifications sent via miner though are subject to this law.  C9 now includes the following changes:

  • Recipients to sms messages sent via Miner can now respond to those messages with 'STOP'. This will automatically prevent such users from receiving similar messages again.  STOP only applies to miner type SMS messages.  Such customers will still continue to receive alerts such as spare parts orders, but they will no longer receive miner based SMS messages when they opt out.
  • The SMS you compose must contain words such as 'Reply STOP to Opt-Out' or something similar.  C9 will not allow you to send an SMS unless these (or similar words) are included in your SMS message.

Bulk Email is also subject to this law, though there are no changes yet to c9 to help/enforce this. It is up to you to include a such a notification in your bulk emails and take action. C9 customers have a marketing flag which you can toggle in response to requests to opt out of bulk emails (and SMS).

Note that the nature of these recent c9 changes require updates to your c9.  Dealers that do not to update c9 will find that SMS notification facilities in their old version of c9 have been heavily throttled back with strict constraints on how many SMS messages they can send a minute.  Update c9 to get unthrottled SMS capabilities that provides mechanisms to allow you to more easily comply with anti-SPAM legislation.