Parts Magician is a service created 9 years ago to allow motorcycle dealers query one another for obscure parts to help reduce dead stock.
The service was moderately successful, but not nearly as successful as we originally hoped. Though in the last 18 months two distinct things have happened that have triggered a dramatic increase in usage and in particular have delivered alot of value to c9 customers. (Parts magician is not just a c9 product BTW, it is used by many dealers that do not use c9 as their DMS).
- Improved integration into the c9 DMS means that with a single button press (F12) in point of sale you can check query a list of other dealers who stock the item being queried
- Automated integration into distributor inventory systems (only Butmac (KTM + Husaberg) and McLeods at this time).

Parts Magician was originally designed on an open architecture and openly encouraged all DMS vendors to provide automated integration because we recognized early on that this is a key ingredient for success. No DMS vendor took up the offer.
An important recent learning which we did not realise then is that the integration needs to connect all the way into actual point of sale; a single button press provides instantaneous Australia wide query.
Other organisations, a car industry consortium, whose name I've long forgotten, offered alternative approaches though their technology was extremely cumbersome, complex and created risky network security profiles for dealers also tried and failed. Some suppliers have tried web based upload and query solutions with very limited success.
It is heartening to see that 9 years on, parts magician over the past 18 months has finally unlocked a means to significantly increase it's value to those who use it.
Options feasibly exist for us to build further on parts magician technology to include modernised integration techniques (i.e. web services), and to build upon recent learnings.