In an effort to minimise an uptick in cyber scams, relevant industry bodies are now implementing new requirements and restrictions on SMS traffic.

Specifically there are new constraints on  SMS 'from' address of SMS messages sent by systems like c9.

Generally

1. the from address needs to accurately reflect the sender of the message
2. from addresses used need to be registered with appropriate bodies

Step 2, c9 will take care of. Step 1 is something you'll need to make sure you are compliant. In service of these new requirements c9 may intervene and reset /disallow any from addresses which do not meet require valid usages.

What you need to do?

Check your from address in c9. It needs to accurately represent your business or service, shortened / concatenated names are fine.

The following are examples of things which are no longer okay

• Using the default value 'business'
• using instructions, like 'donotreply'
• Using 'c9' as from address ( we appreciate the shout out but it needs to represent the name of your shop, not us)

To configure. In c9 goto setup -> other settings ->  magician/sms/email.  Email / SMS settings you'll find from SMS configured here.

Example result will have from SMS like so: