Important Sender ID changes
ACMA (Australian Communications and Media Authority) are mandating stricter controls over Sender IDs on SMS to minimise fraud and scams.
A SMS message like this has the sender listed as BCMOTO
ACMA now require a much stricter process for getting their Sender ID into your SMS messages. If this process is not completed by July 1 your messages from July 1 will now look like this:
IF ACMA requirements are not done then the sender ID will no longer be transmitted , instead it will come from a 04 number controlled by us at C9 and the original Sender ID will not embed at the start of the message.
The new ACMA Process, High level
- Create an account on ACMA website linked to your ABN
- Part of above, prove you are the authorised contact / control of your ABN via mygov ID
- Sender ID you choose must reasonably be linked to name of your business
- ACMA will manually review request and approve it if all is appropriate
What to Do in c9
Step 1 - send request to register
Make sure you are running latest version of c9 (v5.2.155).
Then Goto setup -> other settings and pick Magician/SMS/Email. Goto SMS tab. Note the From SMS you can see there already (e.g. BCMOTO). Click Request Change button
Retype the Sender ID you want. Ideally keep it the same as what is already there but make changes if you need. Review all details and make sure they are spot on.
Then click 'send Request' button
Step 2- wait for email from ACMA
The above will send c9 the request. We will review and submit to ACMA. Once submitted to ACMA you will receive an email requesting approval for the Sender ID. Click on the link and follow instructions. You will need to create an account on ACMA website linked to supplied ABN. You may need to use a principal contact email linked to your ABN which may well be your accountant.
Once you are logged into ACMA you should be able to see a request for Sender ID sent from C9 Software and from there you can approve it.
Step 3 - finalisation
Once approved by you ACMA will review and approve / reject request.
End to end the whole process can be expected to take a few days to a week. Make sure you get on this early, especially as we expect a rush to sort this out, Australia wide closer to July 1.



